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Parse.ly is used to track and analyse our website performance and data. The data is used to help identify trends, both live and over time, …
Starting at $499 per month
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What is Parse.ly?
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used…
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Popular Features
- Device and Browser Reporting (5)8.484%
- Pageview Tracking (5)8.181%
- Customizable Dashboards (6)7.777%
- Referral Source Tracking (6)7.676%
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- Free/Freemium Version
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Starting price (does not include set up fee)
- $499 per month
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What is Parse.ly?
Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you.
With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers and communications professionals can use Parse.ly to:
Grow their business and improve key metrics like reader engagement, conversions, and retention through data-driven insights.
Act on immediate real-time audience insights or analyze historical data to get a clear picture of the past and plan for the future.
With a built-in personalization platform product teams can use Parse.ly to create dynamic content experiences powered by data and personalized by user on their website and in their CMS or WCM.
With our data pipeline platform data scientists and engineers can use our enriched clickstream data to spend less time on data infrastructure and more time on data analysis and insights.
Parse.ly works with 300+ enterprise companies using their trusted data infrastructure:
The #4 most widely installed premium web technology on high-traffic sites (according to BuiltWith).
Parse.ly is used by leading media and entertainment companies, DTC brands, Fortune 500 companies, B2B enterprise companies, and anyone who believes content can move their business forward.
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Parse.ly Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Mobile Web |
Frequently Asked Questions
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
Parse.ly starts at $499.
Reviewers rate Reporting in real-time highest, with a score of 8.7.
The most common users of Parse.ly are from Mid-sized Companies (51-1,000 employees).
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(1-23 of 23)Companies can't remove reviews or game the system. Here's why
March 01, 2024
Parse.ly tells me what's popular and where it's popular
We use Parse.ly across our digital platforms for assessing how our news stories are performing and how many visitors we are getting to our website. This means we are able to see when stories and articles are becoming popular and then we can make sure they feature higher on our website. We're also able to track where our traffic is coming from to enable us to inform how we put out content in the future and also work out what times are best. My favorite feature is being able to track comments made quoting and linking to pages on our website and finding out what people are saying on Twitter.
- Parse.ly helps us monitor which stories on our website are doing well and helps us track where our traffic comes from.
- Using Parse.ly means we can immediately see when a news story on our website is generating interest and react to that.
- Parse.ly means we can track which website authors are achieving a high number of page clicks and then assess why that may be.
- Parse.ly Makes it easy to show our staff, visitors and external stakeholders just how well we are doing
- Parse.ly Had very good customer support for those times thing go wrong
- I wish you were able to see the level of detail when it comes to FaceBook that you can see when it comes to Twitter.
- I wish I could see multiple websites on one screen, maybe divide my screen into quarters or the like.
- I wish the mobile app was easier to use.
- I wish it was easier to search for authors
February 29, 2024
Intuitive and clean software
We use Pare.ly across editorial and content development departments in order to monitor the performance of online articles and respond accordingly to traffic surges and drops. It's one of many tools we use to garner this kind of data and allows us to easily navigate the hundreds and thousands of articles published across the companies numerous websites. From offering top performing stories and those getting the most traffic in a more granular and of the moment tab 'in the last 10 minutes'. With its intuitive and friendly interface, Parse.ly allows us to dive into articles categorised by tags, as well as authors, and see not only traffic but where that traffic is being referred from e.g. Google, AMP, social networks. All of this gives a better indication of how to respond both to the performance of singular articles and on a wider scale. From updating articles that plummet, to reusing successful strategies in the future.
- Intuitive, easy-to-use interface.
- Home screen displays day's top performances as well as top performing articles in the last 10 minutes.
- The ability to focus in on an article-by-article basis, as well as by tag/section/author etc.
- Referral data could be more detailed and specific.
- Better labeling in graph form/ability to zoom in to traffic spikes/drops.
- Saving last searches.
February 28, 2024
Using Parse.ly to engage our team
We use Parse.ly to keep track of the success of our newspaper website in terms of audience reach and dwell time. It is used daily by the editorial department but also to help our advertising teams discuss online digital advertising sales with clients. It guides our news team on content that is doing well in real-time, helping to inform decisions about what stories to cover in the future. It offers excellent insight into the online performance of both individuals and the title (and its sister publications). We can gauge how we are performing from day to day, week to week, and month to month, enabling us to set targets to help us achieve growth in our online audience. We monitor the sources by which people come to us--such as social media or a Google search--along with the times of day and the type of platform they are using. By setting up reports, we can swiftly inform all team members how we are faring and how their stories are doing, encouraging them to continue posting content that our audience appreciates.
- Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
- Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
- Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
- Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.
- A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site.
- The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
- Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly.
February 27, 2024
Passing judgement on Parse.ly
Used entirely across the social aspects of Wireless to see in real time the page views of stories as well as historical data to plan ahead. It allows us to see what is doing well organically and identifies stories that are great to be shared to our partner sites to increase traffic. We also use Parse.ly to record data to provide feedback to editorial about what stories and features we should be writing about.
Its immediate recording of data is hugely beneficial to allow us to react as quickly as we can.
Its immediate recording of data is hugely beneficial to allow us to react as quickly as we can.
- Real-time analysis
- Identifying where traffic for tweets has come from
- Able to break down referrers for each social platform
- Ability to record UTM tracking codes
- To see from which Facebook page a certain story has seen the most traffic
- Breaking down where traffic has come from on Facebook by specific post.
- Integrating images and recording its engagement
We use Pare.ly to analyze the real-time interaction with our website, portsmouth.co.uk - to see which stories are attracting the most attention, so we can then capitalize on that, and also to see where that traffic is coming from, ie, Facebook, Twitter, direct to our own site, etc.
- Real-time analysis of how content is performing
- Being able to compare various data sets, ie, days, individual users' content
- Being able to compare performance over time
- Make it easier to access old data
- Is it possible to identify which individual Facebook pages traffic is coming from?
- Improve the search facility - it sometimes brings up odd responses
April 23, 2022
Good system for real-time and historic analytics
Score 8 out of 10
Vetted Review
Verified User
Real-time traffic analytics for news stories across the site, selection of news, and hierarchy of reader engagement. Informs publishing patterns, story selection, and priorities. Some issues searching and locating stories, saving filtered searches, or modifying saved filtered searches and filtering by time isn't always that easy - can require a large number of clicks.
- Real time data analytics of published stories
- Filtering by time, sections, author, etc if fiddly/moving between pulse/historic, etc can be clunky and make searching difficult - UX/layout
- Saving and editing saved filtered searches not intuitive
January 13, 2022
Great for journalists
We use Parse.ly for real-time traffic monitoring and reporting.
It allows us to identify breakout search trends within our editorial content as we see articles climb or fall in the interface, and provides us an opportunity to create more relevant articles or to edit and update existing stories to make them meet user needs.
It allows us to identify breakout search trends within our editorial content as we see articles climb or fall in the interface, and provides us an opportunity to create more relevant articles or to edit and update existing stories to make them meet user needs.
- Historical Reporting.
- Real time monitoring.
- Ease of comprehension.
- Identifying referrers/traffic sources.
- More specific what referral tweet/FB post is.
- Email alerts of relevant breakout topics.
- SEO/keyword ranking advice.
January 06, 2022
Want to know what's being read ... get Parse.ly
We monitor how people are viewing our news product by the day, hour, 10-minute segment, etc. Give us almost immediate data on what story is getting the most activity.
- Shows story movement every few seconds.
- Let's you check stats over both short and long periods of time.
- It provides what we need. Hard to think of something it doesn't deliver.
November 23, 2021
Parse.ly is an essential tool for the modern newsroom
We use Parse.ly to track the number of page views our news stories and features receive on a daily basis. Parse.ly answers the question of what content works with our audiences, and what times of the day it is best to share it. It is also vital for knowing which channel different users opt to use to consume our content, for example, what is read most via search thanks to SEO.
- Gives accurate real-time insights into how many people are reading a story - as well as which social channel they've used to find it and how the story compares to others [at] that moment.
- Allows an author to keep an exhaustive bank of their stories along with the data behind them, making it easier to make informed choices on which content to create.
- Uses data to place stories in a leaderboard-type format to show the best-performing articles from any given day, week, or month. This helps us create daily and round-up newsletters for our readers based on tried and tested content.
- Page-view data could be more incisive. For example, a drop-down menu inside the Facebook tab which also indicates how many views have come from Facebook Stories, as well as conventional timeline posts.
- With Facebook algorithms constantly changing, it would be useful if Parse.ly was able to liaise with social networks to send out best-practice notes to publishers. For example, which kinds of posts - and post reactions - will lead to content appearing on more people's timelines.
- Expand the data set for page views in the 'Historical' tab beyond a year.
- Integrate newsletter-tracking and subscription conversion data capabilities into the Parse.ly experience as standard.
September 05, 2021
Best in Market For Content Analytics and Getting to Know more about sites pain points to improve.
We use Parse.ly for content analytics, recommendation, trending now, curation, and generating more traffic on [the] entire site. It gives [a] good recommendation on trending now content based on end-user interest. Their best product [is] pages viewed, age time user on the page, visitors on the site, visitor on the site for x time, how many social interactions by the user, how many [users] read the posts.
- Page viewed
- Visitors on the site
- [Average] time visitors [are] on the page
- Social interactions
- New posts read by users
- Overall current traffic on the site
- Reporting
- Metrics
- Dashboard
August 15, 2021
Great tool for tracking news article performance
It is used across the whole organization. We use it to track the readership of our content--financial news articles and analysis pieces. The data helps us understand the performance of our content.
- It's very intuitive to navigate and view data by posts, authors, and sections
- Data is provided in real-time
- I'm interested in learning more about the visitors, such as the proportion of new visitors vs. old visitors, gender distribution, geographic distribution, occupation information, etc.
- I can only view data from the last seven months. I hope to be able to view all historical data.
- I'd like more insight on how people find our articles (e.g., if they get to us through Google search, what keywords they use on Google).
June 25, 2021
Parse.ly: Easy to use and helpful Tool
Parse.ly helps us to keep tracking how good are doing our writings as they display on Google or not. Our organization sells ads across our press content, so it is important to track our views. It is also helpful to know what kind of content must be strengthened. Plus, we can track our daily or monthly results in a friendly environment.
- Friendly user environment
- Helps improving content
- Detailed and in depth data
- It sometimes lacks in recognizing Spanish characters in authors' names
- It may be good to display real time active users per site
Parse.ly is being used across the whole organization. It is used on a weekly basis to track content performance and the bookmarklet tools is used regularly to check the performance of specific articles. It addresses the issues of content monitoring, and provides more data than Google Analytics in terms of engaged minutes and social media referrals with accuracy.
- Easy to segment dashboards based on search terms and over periods of time.
- The ability to click on particular features of the dashboard (eg referrals) to drill down to more data.
- The bookmarklet tool is ideal for quick access to specific pieces.
- Being able to download the graphs from the dashboard rather than just exporting raw data to a CSV file.
- Being able to sort search results by date published.
- Including LinkedIn stats as part of the main dashboard report.
Parse.ly is used across our whole company to track story performance on newspaper websites. It also is used by individual newsrooms, reporters, and photographers to track that same performance. Parse.ly is used to determine page views, referral sources, engagement time, and other metrics important to determine what readers are looking at, how they're getting there, how long they're engaging, and where they go next on the website.
- Parse.ly's ability to show data in virtually real time.
- Parse.ly's breakdown of where website viewers are coming from (social, direct, internal).
- Parse.ly is user friendly and has an easy-to-use interface.
- While Parse.ly provides a breakdown of what social sites viewers are coming from, it's impossible to see the exact referring post/tweet.
- I'd like to be able to see video views on a web page as a percentage of page views.
- Would love to be able to know what Google keywords/searches were part of a search function that got viewers to a particular page.
We use Parse.ly to monitor website metrics for our news departments. It helps us track how well our content is doing with our audience and where that audience is coming, plus when they most want to see new content and when they make time to read more content, which drives our publishing decisions and our content strategy.
- Real-time metrics are great and help us decide what content to follow up on.
- Audience segmenting is key, helps us determine where we're strong and where we're not.
- Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.
- Needs better social tracking, what post/group is generating traffic rather than just which platform.
- Scheduled email reports could provide more context, similar to what's available on a site's landing page.
- The overlay function is very limited and even more temperamental, not a valuable tool.
November 23, 2020
Intuitive And Attractive
We use Parse.ly across multiple departments and it is being used to assess page views and traffic patterns of content on our website. We use this information to help craft content we post on the site. I personally generate reports for a team of editors and other management within the company.
- Page views: We look at counts throughout the day, weekly and monthly.
- Traffic source. We look to see where our site visitors come from to view content.
- Comparisons. I find it easy to compare across timelines.
- Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
- I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
- Some more customization of reports (or maybe more training).
June 25, 2020
Parse.ly for beginners
It's being used by different departments across the company for website analytics, as we prefer not to use tools and platforms created by key competitors.
- The user-interface is clear, simple and easy-to-use.
- Designed with editors/marketers/content creators in mind.
- The support team are quick and helpful to respond.
- It's not as robust as Google or Adobe Analytics.
- The platform has a few bugs and issues.
February 22, 2020
Great tool for editorial teams looking to understand their content
Our editorial team uses Parse.ly to gauge the success of our content—traffic patterns, engagement, how it's traveling off-platform, etc. We also use it to determine when stories might be "popping" across the Medium platform that we may want to repromote or amplify (a custom program on our platform). We also use the "referrals" section to identify possible new partnerships/aggregation opportunities for our publications.
- Detailed Referral Sources: You can see exactly what websites are converting, and in some cases can get really granular to see what pages on the sites are converting (especially useful to see what Twitter users are talking about your content to see how it's resonating and identify influencers)
- Great Real-Time Metrics: Can quickly see how a post is performing and make changes to framing if needed; can see if it's working as intended on the platforms it's optimized for.
- Reporting functions are pretty basic. It would be great to see Parse.ly build out more custom options for reporting that get a bit more advanced for users that are more comfortable with data manipulation.
- Right now you can't adjust dashboards to show a weekly or monthly trend view—this is necessary and a pain point for us as we try to identify trends.
February 15, 2020
Helpful real-time data
We use it across the whole organization to track web traffic on our website, Richmond.com, so we can make better decisions about what we cover and what is of interest to our readers. Having real-time information about what people look at allows us to change on the fly and not have to wait a day or two.
- Live tracking of traffic.
- Breaking down by input.
- Can't see what people search on Google to reach stories.
- Archive only goes back a year.
February 03, 2020
Helps reporters identify popular stories
I'm only familiar with its use in our newspaper newsroom, although it may be used by other departments. In the newsroom, it helps reporters identify the most read stories and how readers found those stories. Knowing what is valuable to readers helps us focus our coverage and time to best satisfy those readers.
- Tracks readership volume by hour, day and month.
- Notes where the largest number of readers for a particular story come from.
- The story counts are erratic, depending where you look. If I look under my name for how many stories I've done, the number is predictably higher than if I search by all authors.
- Tracking where the reader last visited could be easier.
January 31, 2020
Solid performance in tracking web hits
The platform is used to track hits on stories and is partly used to determine which stories are resonating with our audience. It is helpful to know which stories spark reader interest, which can then lead to decisions by newsroom staff about which stories we should follow up on in the future.
- Provides a variety of metrics.
- Allows one to see total time on site for a particular stories.
- Sometimes the system crashes and things aren't collected.
- Search function for a particular story could be better.
January 24, 2020
Great product for understanding traffic and intent
Parse.ly allows us to see realtime traffic and usage along with sharing and referrals. It helps us decide how to best curate and distribute our content.
- Track reader usage habits and trends.
- Measure time spent on site and the sources of traffic those visitors came from.
- Honestly, it's pretty close to everything I expected from it. Perhaps the search function could be a bit more robust.
December 03, 2018
Awesome Analytics software that is simple and easy to use
We use Parse.ly to manage digital analytics for a publishing client in tandem with Google Analtytics. The platform is great in simplifying web analytics into content marketing engagement analytics that our clients can easily reference and review in their day-to-day workflow. It helps us to provide website data that is contextual for an editor or content marketer who only needs to quickly reference high-level performance metrics without having to get lost in the bells and whistles of Google Analytics settings.
- Data visualization of high-level site performance metrics
- Simple interface reduces the complexity and hurdle to understand digital analytics
- Easy to view top-performing content and content categories
- Daily histogram view not always the best view when looking at historical performance
- Not the best platform to use when comparatively analyzing historical performance
- I would love to see month over month or week over week performance vs only daily performance histogram chart